A “challenging ageing” – one of this year’s top consumer trends


Euromonitor International has released a white paper (left) that examines this year’s top consumer trends. Besides greener food, over-connected consumers and spending singles, the paper highlighted another trend being the “challenging ageing”. Its author Daphne Kasriel-Alexander, shared that “mature consumers are a huge market”, with the global population aged 65+ forecasted to grow to 626 million in 2016 out of a total global population of 7.3 billion. She added that though the spending power may vary in this demographic, these consumers “remain a key and growing consumer segment”.

The paper added that senior consumers are increasingly active with packed schedules (and “can’t always be counted on as childminders”) and those who have funds are enjoying social and cultural pursuits such as travelling. It also touched on recently high-profiled ad campaigns getting mature models to front them and luxury brands being aware of this important demographic. And, it mentioned that seniors are getting comfortable with technology, often using it to keep in touch with family and friends, and to monitor their health. With this, there are new developments coming out like robots to help older consumers to continue to stay independent. To get a copy of the white paper, go here and put in a request for a copy.

 


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