Archive - December, 2011

New ways of segmenting the older market

This is a podcast of a presentation given by Dick Stroud at the Investing in the Ageing Boom (the age of reason) conference in October where he spoke about the importance of understanding the physiological and psychological aspects of ageing, 10 ways of segmenting the market – the right option for your organisation and using your segmentation strategy to drive all aspects of marketing. Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50-plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market. He is the author of “The 50-Plus Market” and he has a blog.