Archive - October, 2013

Packaging in an ageing population

With a growing ageing population around the world, things like packaging need to be re-looked at to accommodate this change. Ageless Voice speaks Dr Liz Wilks, European Director, Asia Pulp & Paper (APP), one of the largest pulp and paper companies around the world, to get her perspectives:

The Heinz Tomato Soup from the UK showcases the easy open ends/ring pulls which were introduced in 1999 and are ideal for a growing ageing population.

Can you share how a growing ageing population is affecting packaging?

Europe’s population is undoubtedly ageing, the EU’s latest projections show that the over 65s will make up nearly a third of Europe’s population by 2060, up from 17.5 percent in 2011, according to Eurostat. This is both a challenge and an opportunity for the packaging industry. We know that ease of opening is a growing issue, especially for the older generation.

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