Tag Archive - silver industry

Encouraging entrepreneurs into the silver space

The MOU signing between NUS Enterprise and ACCESS Health International.

NUS Enterprise and non-profit think-tank ACCESS Health International have launched a new programme called Modern Aging at InnovFest unBound 2015. Starting in August, this four-month programme brings together students, researchers and health professionals from across disciplines to create businesses targeting the ageing population in the areas of ageing and healthcare.

This is further in line with Singapore’s agenda to be a Smart Nation and is being supported by the Ministry of Health (MOH), and Duke-NUS Graduate Medical School and ESSEC Asia Pacific, who are the programme’s academic partners.

“Modern Aging can contribute to the growth of new business in Singapore and help the country meet the needs of an ageing population worldwide. Businesses that are successful in Singapore may serve the needs of the elderly globally,” said William Haseltine, chairman and president, ACCESS Health International.

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New ways of segmenting the older market

This is a podcast of a presentation given by Dick Stroud at the Investing in the Ageing Boom (the age of reason) conference in October where he spoke about the importance of understanding the physiological and psychological aspects of ageing, 10 ways of segmenting the market – the right option for your organisation and using your segmentation strategy to drive all aspects of marketing. Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50-plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market. He is the author of “The 50-Plus Market” and he has a blog.